HOYA Launch 2025: Innovative Lenses for Modern Vision Needs
We recently had the opportunity to attend HOYA’s 2025 product launch event, where we explored exciting updates in lens technology that reflect the evolving needs of today’s wearers. From smart, light-adaptive styles to advanced visual support for early presbyopes, HOYA continues to be one of the leading players in the development of innovative, wearer-centric solutions.
VISUPRO: Addressing the Needs of Young Presbyopes
One of the standout launches at the event was VISUPRO, a new lens category designed to support young presbyopes—those in their late 30s to mid-40s who are beginning to notice the first signs of near vision difficulty.
Until now, this group has often been underserved. Many lens designs on the market cater either to general single vision users or to older presbyopes with more advanced needs. Young presbyopes may not be ready—or willing—for progressive lenses, but they still experience symptoms like:
- Visual fatigue during near work
- Difficulty focusing in low-light environments
- Blurred or fluctuating near vision
- Eye strain when using digital devices
- A sense of frustration over declining visual performance
HOYA’s VISUPRO fills this gap with two tailored designs, each catering to different lifestyles and levels of visual need:
VISUPRO All Day
Ideal for existing spectacle wearers, this lens offers a smooth, comfortable visual experience across all distances. Whether it’s extended hours at the computer or switching from screen to print to driving, Focus Max technology helps maintain clarity and reduces fatigue throughout the day.
Available in three Focus Max power levels: +0.57D, +0.95D, +1.32D
VISUPRO Flex
Developed for non-spectacle wearers, including emmetropes, soft contact lens users, and post-refractive surgery patients, Flex is designed to support near vision tasks while preserving the wearer’s natural vision for distance.
For many emmetropes, the onset of presbyopia can be unexpectedly disruptive. Tasks that once felt effortless—reading menus, using smartphones, or doing close-up work—begin to feel visually taxing. In low-light conditions, this strain becomes even more pronounced.
This group may also notice fluctuating vision when shifting between near and far tasks—like reading a message before driving. And for those who’ve enjoyed life without glasses, the return of visual dependence can feel frustrating. VISUPRO Flex addresses these concerns discreetly and effectively, offering a personalised option without overcorrecting for distance.
Available in Focus Max powers: +0.58D, +0.77D, +0.96D, +1.16D
Sensity Colours: Adaptive Vision, Now with Style
We were equally excited to try the expanded Sensity Colours range—photochromic lenses that transition quickly from clear to sunglass tint in sunlight, now with six vibrant colour options designed for fashion-conscious wearers.
-
Gradient Tints: Lovely Pink, Orange Splash, Aqua Blue, Green Zen – subtle colour indoors, medium under low UV, and rich tint outdoors
-
Solid Tints: Dynamic Yellow, Energising Orange – bolder tint presence indoors and out
Other key features include:
- Swift darkening outdoors
- Fast fade-back indoors
- Blue light control
- 100% UV protection
- Precision photochromic technology for consistent, long-lasting performance
We tested the new lenses under UV and loved how quickly they adapted, making them a stylish and functional upgrade for everyday wearers.
HOYA MiYOSMART: Managing Myopia in Kids
The event also featured an informative session on MiYOSMART, HOYA’s myopia management lens for children. With D.I.M.S. (Defocus Incorporated Multiple Segments) technology, these lenses help slow myopia progression while still providing clear central vision.
Backed by strong clinical research and real-world results, MiYOSMART continues to be one of the leading myopia management lens options for childhood myopia today.
Final Thoughts
We left the HOYA 2025 launch inspired by how lens design is evolving to meet the real-world needs of specific groups—especially young presbyopes and style-conscious wearers. With solutions like VISUPRO and Sensity Colours, more people can enjoy comfortable, effective vision tailored to their lifestyle and preferences.
We’re excited to bring these innovations to our community. Speak with our Raylite team to find out which lens solutions best support your day-to-day needs.
Leave a comment